Channel 4 spots - Rudd Studio

"There are few greater challenges in brand design than taking an iconic, well-loved, universally recognised brand... and making it better. Channel 4 approached us with this task. It was to be a thorough revamp, across the entire channel and in its corporate activities. We took the essence of the ‘4’ and reworked it to allow for a more flexible, more fluid branding. We used the contrast between the ‘filled’ and ‘unfilled’ spaces in the four to give it depth and greater narrative capacity."
~ Rudd Studio

Channel 4 Branding 2010 from ruddstudio on Vimeo.