"We took home the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards ceremony Saturday evening, August 21, for the popular Old Spice commercial “The Man Your Man Could Smell Like.”
The win marks the second consecutive Primetime Emmy for the Portland office, following last year’s “Heist” for Coca-Cola, and the agency’s fourth Emmy nod in its history. This year W+K Portland was also nominated for Nike’s “Human Chain” and Coca-Cola’s “Finals.”
Touting the fact that Old Spice has the manliest scents on the planet, the work celebrates the importance of smelling like a man. The spots were created with a dual audience in mind, men and women—a first since the re-launch of the brand."
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